The Brief was to come up with a new style of packaging for Allen’s Lollies. The Packaging had to be more “premium” than the regular Allen’s Packaging and personalisation needed to be taken into consideration. Gifting was the main requirement of the brief, and for this reason I chose to make a tin that could be reusable once the lollies had been consumed. The name that developed from this was “Allen’s Smiles Selection”. The name incorporates Allen’s key message which is “Makes Smiles” whilst also building on the concept of selecting your own lollies to be given as a gift.
